Pre-Registration Required: 20 Participants Maximum
Pre-Requisite: Attend General Teaching and Learning Session (Open) on Wednesday, June 8 (9 am - 12 pm) Social Media Profiles: Best Practices for Mastering Your Digital Footprint - Web Visibility Matters Session + Bring Own Computer
Now that you have learned the fundamentals of web visibility and Search Engine Optimization (SEO), it is time to master your digital footprint by piloting a landing page: a website dedicated to your professional practice. All of the social media profiles you populated in the morning session will be linked to this “mothership,” if you will.
You will be introduced to several platforms for your site, from which you will choose one to host your definitive web profile. Working in clusters, you will design a homepage, create your shell site’s pages, and familiarize yourself with set-up basics; you will also have one-on-one time with the facilitator in this web authorship incubator.
A laptop is required for this session, as web construction activities will be the focus of the afternoon.
By the end of this workshop, you will have secured the following:
- The early development of a landing site (via WordPress, Weebly, A Small Orange or Squarespace) as the capstone to your social media profiles;
- A dedicated domain name where followers can visit you; and
- An advanced level of SEO.
Background Readings (all links open in a new window)
- Boldt, "How to Build a Website in 5 Steps" - Web Link
- Fitzpatrick, "Establish and Maintain Your Online Identity" Web Link
- Lupton, "Academics' Use of Social Media"; ProfHacker Web Link
- "Creating Your Web Presence: A Primer for Academics" Web Link
PresenterGreg Chan, Instructor, Department of English, Editor-in-Chief, Mise-en-scene: The Journal of Film & Visual Narration, Faculty of Arts, Kwantlen Polytechnic University
Website:
http://www.greg-chan.com/workshops/
